Back in the summer we pledged to donate £2,500 worth of gift cards to key workers to say thank you for all that they were doing for Cardiff over lockdown. We opened up a CrowdFunder to allow the public to say thank you as well and with those generous donations we had nearly £3,000 to give back to the city. We were proud to run this two-pronged campaign, saying thank you to our key workers and also driving spend back into the local economy at a time when it has never been more vital.
We’ve been absolutely thrilled to deliver those cards over the past months and weeks to an incredible range of key workers. We ran a competition across our social media channels which allowed people to apply directly and through that we found people who had been doing incredible social care work, stacking the shelves of our supermarkets, delivering our post and baking our bread.
We also ran a call to the business community for managers to claim gift cards for their teams. This brought a whole new wave of inspirational stories including whole teams who had been retrained to deal with the Covid-19 response, to public transport operators who had kept the nation moving, and teams who had been keeping vital day to day medical functions like cervical screening running despite the crisis.
Despite the local lockdown the gift cards are already being spent across the city – we’ve seen them be redeemed in independent favourites like Waterloo Tea and Rules of Play as well as in Marks & Spencer, Cosy Club and Fat Face. The great thing about the gift cards is that they can be spent in over 70 business across the city centre so the lucky recipients can put the gift toward a top quality steak from Asador 44 or, if they prefer, splash out on a build your own Hogwarts set from the Lego store – both excellent options in our opinion.
Our gift cards are available for general sale in values from £5 and up. We can also provide discounts on bulk orders (starting at £500 for our members and £1,000 for general audiences) so if you’re thinking about corporate gifting for your workforce or clients this Christmas then get in touch!